THE BIRTH OF POYA
In the late 1990s, nestled within the corners of her home-turned-showroom, Sharifah Naemah Khalidza, fondly known to her family as Poh Ya, began her journey with a dream and a handful of imported items from Korea. It wasn't long before she identified a pulse, a longing in the community, for something that resonated more deeply with her Terengganu roots — uniquely Malay traditional wear. With a vision fueled by this newfound passion and the support of her close-knit circle of family and friends, 'POYA' emerged as a name and an embodiment of dedication, creativity, and heritage.
25 YEARS OF TIMELESS TRADITIONS
As the years unfurled, so did POYA's tapestry of tales, intertwining proud tradition with modern sensibilities. Under the visionary stewardship of her daughters, Adilah and Katrina, Sharifah Naemah Khalidza's legacy flourished, evolving to meet the aspirations of the contemporary woman while reverently nodding to its roots. The elegance once exclusive to the ambience of our boutiques has now transcended physical boundaries. Today, in this digital age, POYA's rich heritage and curated collections are just a click away. Our website is not just a platform; it's a digital gateway to a legacy, ensuring that the timeless allure of POYA is accessible to aficionados worldwide, bringing the heart of Malay tradition right to your doorstep
As Seen In
