A showcase of precious heritage through pieces that quite beautifully speak for themselves, an expression of ideal notions with valuable deeper meanings. This Syawal, POYA once again plays its role in keeping the culture and heritage of traditional attire alive with its 2025 Raya collection, Jalinan Emas, Bersulam Kasih, Bertekad Budi.
Displaying the exquisite gold heritage of Tanah Melayu, POYA draws inspiration from the adornments styled alongside this year’s collection, which serves as the essence of the creations. Though not part of the collection itself, elements such as sulaman keringkam, tekat benang emas, tenunan songket, cucuk sanggul bunga goyang and rantai susun inspire a classic touch that makes Jalinan Emas, Bersulam Kasih, Bertekad Budi truly unique.
This collection highlights the element of gold that serves as the main motif in each garment, shining a spotlight on traditional artistry, particularly embroidery, which also symbolises the significance of bonds woven in families.
Intan itu tetap intan, emas itu tetap emas, walau di dalam lumpur sekalipun.
This meaningful old saying conveys that true value never fades, that it endures, regardless of circumstances. This not only reflects the timeless style of POYA's attire, which resists being overtaken by modern trends, alongside the quality crafted to endure for generations, but also symbolises the cherished value of family bonds, the true light that sparks the familiar warmth and joys in every celebration.
Each creation from POYA is not just fashion and clothing – each design is a special weave that combines the beauty of art, creativity and a deep love for heritage and legacy.
The Jalinan Emas, Bersulam Kasih, Bertekad Budi collection features a variety of designs, patterns, colours and cuts. Selections such as Baju Kurung, Baju Kurung Kedah, Baju Kurung Pahang, Baju Kebaya and Baju Kebarung are not only ideal for Raya attire, but are also perfect for daily wear, whether for work or any occasion where one desires to look elegant and modest.
Each POYA garment creates an aura of luxury, maintaining the grace and gentleness that are part of a woman's true identity. Alongside preserving the heritage of traditional attire, POYA also continues to celebrate its own tradition – where comfort is never compromised.
Cotton, lace, brocade, songket and more provide versatility through a selection of high-quality premium fabrics. The colour choices offered present a range of variations that can suit the desired style or theme. POYA’s collection is available in a range of cuts and sizes, accommodating all ages and body shapes. Sizes range from XS to 3XL.
Experience the uniqueness and exclusivity of the Jalinan Emas, Bersulam Kasih, Bertekad Budi collection at POYA's boutique at Bangsar Shopping Centre or purchase online at poya.com.my.