Syawal is always so special that many of us eagerly anticipate its arrival, ready to greet it with a heartfelt welcome. The memories built, moments created, from childhood to adulthood, make this celebration close to our hearts.

This year, POYA Raya collection draws inspiration from small moments that add meaning to Aidilfitri with the Momentari Aidilfitri 2023 collection.

Momentari is derived from the word ‘momentary,’ which means fleeting or passing. Throughout Syawal, there are many small and fleeting moments that adorn our days, without many realising that these moments are what truly bring excitement, beauty and meaning to the celebration.

The Momentari Aidilfitri 2023 collection aims to express the uniqueness of these moments through a diverse range of fashion. While still preserving the treasured traditional elements, a touch of modernity is also incorporated to bring a fresh, yet timeless style.

Versatility for all remains as the identity in every collection. To enliven the festivities of Aidilfitri, this collection offers a variety of designs, patterns, colours and cuttings. Selections such as Baju Kurung, Baju Kurung Kedah, Baju Kebaya, and Baju Kebarung showcase a range of styles and sizes, regardless of age and body shape. Size options range from XS to 3XL.

This collection also maintains the distinction of POYA in quality and precision in fabric selection. High-quality and comfortable premium fabric selection will always be a priority, to ensure the satisfaction and comfort of all of our customers.

Momentari Aidilfitri 2023 also upholds POYA’s commitment in preserving the values and significance of traditional fashion, so that this heritage remains appreciated and respected by the current and future generations.

To experience the uniqueness and wonder of this collection, you can visit POYA boutique at the Bangsar Shopping Centre or make purchases directly from our website, shop.poya.com.my.